The Luxury Compass is where upscale style and luxury properties meet their perfect market. Our hospitality sales and marketing experts give you the unique advantage of cross-country guidance, having over 20 years of on-the-ground experience in marketing for luxury hotels in the UK, but now residing in the USA. Thus, we know exactly how to match the needs of the USA traveller on their eastbound trip over the Atlantic.

In addition, we provide guidance to USA luxury hotel, resort, and boutique companies trying to gain a foothold in the UK. Two decades of experience in senior sales and marketing roles for luxury properties in the UK demonstrates that we know what it takes to emerge in these markets.

Consider The Luxury Compass a strong-armed extension to your sales team; ensuring you can put your maximum effort into other aspects of your business while we maximize financial results from your target markets.


Tracy Solly is the founder and managing director of The Luxury Compass, a boutique sales and marketing company that provides a range of tailor-made sales and marketing services as well as sales representation, to upscale hotels and travel companies that wish to establish their business in new lucrative markets.

Scottish born and raised and now residing in the USA, she brings over 20 years of experience in the luxury hospitality industry, where she managed and directed high level, multi-tiered, international hotels and travel agencies. This experience has gifted Tracy and the TLC team the ability to network and thrive in a range of hospitality segments such as Golf, MICE, Leisure and Corporate markets.

With an undeniable passion for hospitality, travel, and networking, Tracy is extremely proactive and constantly strives to grow her international network to provide expert solutions that result in her clients securing new business.

What We Do

Sales Representation

The Luxury Compass offers you the support framework to bring your business and name to the next level as you benefit from:

  • Established USA and UK based offices
  • A High-ROI outsourced sales and marketing solution
  • Knowledge and experience – Over 20 years in varied senior roles within the hospitality industry
  • Immediate entry to market — Qualified relationships already established
  • Introductions to senior decision makers
  • Allowing internal sales teams to stay focused while exploding growth in new lucrative markets
  • Cost effective and creative solutions to unique marketing dilemmas
  • Investigation of new markets before hiring internal sales resources


We can help you get the best possible return on your marketing spend by:

  • Developing unique and proven hotel sales and marketing plans
  • Delivering a feasibility market analysis
  • Structuring sales calls and presentations tailored for your audience
  • Identifying and initiating mutual marketing partnerships
  • Planning and executing familiarisation trips
  • Participating in Trade Shows – Domestic & International
  • Providing interim Sales Director support
  • Performing highly targeted market Research and analysis
  • Establishing/Repositioning the Brand
  • Delivering growth-focused sales training and structuring the team


If you have a specific project that you think we can help with, please do contact us for an initial discussion.  We’d be delighted to look at tailoring solutions to your needs.


Diligent, hardworking, honest and very well connected within the luxury Hotel world, she brings a lot of contacts and skills to hotels both operationally and for revenue generation.

Commercial Director of 5 * Hotel Group

A consummate marketing professional – she is not only highly aware of the practical aspects of marketing, selling and promotion but she is also a very skilled communicator. Your brands will be in good hands, if Tracy and her company is your trusted marketing agent.

Marketing Director – Corporate Client

In a business colleague/partner I look for five core attributes : genuineness, vision, competency , energy and integrity. Tracy has all five of these attributes and lots more. Now and again in business you are fortunate to come across people that you know will add value to your business, provide insights that others may not have and operate with such openness and energy that it is infectious – that’s Tracy.

Group Sales and Marketing Director – Corporate Client

True professional in her field and extremely well connected in the industry. Tracy is a pleasure to work with and has a real passion for the Hospitality Industry. I would love to work with Tracy again in the future.

Group Director of Media and Entertainment – 5 * Hotel Group

Focused hospitality professional with an in-depth knowledge of the business, a hands on and customer focused attitude and a vast network of industry contacts.

Luxury Travel and Meeting Advisor – American Express

Great knowledge of the UK especially Scotland – my clients had a fantastic time and the itinerary was just right for the amount of time they had. I will use The Luxury Compass again on my next Scotland or UK request.

Virtuoso – Travel Manager



Display your latest offering throughout the year in The Luxury Compass E-Zine, which is distributed quarterly to our extensive, targeted and profiled audience.

We believe that hotels and companies in the hospitality industry gain their reputation through the co-operation of strong partnerships, an effective marketing plan, and consistent endorsements.

For full details and media pack, please email info@theluxurycompass.com

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At The Luxury Compass, we make full and effective use of a range of commercial platforms. These platforms allow our clients to discover new market opportunities in a highly cost-effective manner, therefore helping you get the best possible returns from your budget.

Whether it is your first contact, or if you have worked with us previously, we would love to hear from you. We are excited to find out more about you, and how we can work together.

Simply complete the form


E-mail us at info@theluxurycompass.com

Give us a call on +1 (407) 579 7232

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