Why Tracy Solly

Decades of Experience


Tracy Solly

Independent Properties, Independent Thinking.

Inspired by the pursuit for excellence and growth, Tracy has dedicated her professional career to bringing value to a unique array of hotels and resorts under her management. Vision-driven, with a career-long record of hospitality management, marketing and sales success for leading hotels and leisure organizations, Tracy Solly’s The Luxury Compass is a one-of-a-kind.

Tracy Solly is a strategic consultant who helps independent properties reach their highest potential. She believes that one-of-a-kind travel experiences change people’s lives for the better. Hospitality is not just a career for Tracy’s clients it’s a calling.

Tracy collaborates with businesses that are ready to transform their challenges through strategic action. She sees every problem as an opportunity for positive change, every gap as a chance for realignment, every missing link as an insight to implement. With over 20 years of experience, Tracy empowers independent hospitality leaders with high-level expertise and practical skills usually siphoned to C-suites and corporate brands.

Before dedicating her focus to independent consulting, Tracy spent over 20 years as a senior director in hospitality. She holds an MBA in international management and finance as well as degrees in marketing and hospitality management. An eternal optimist with Scottish roots (now living in sunny Florida!), Tracy is the ideal partner for professionals who want to build a lasting legacy for their properties.